Letting AV Media Work for You

Authors

  • Jarvis Stoddart

DOI:

https://doi.org/10.21432/cjlt28729

Keywords:

Audiovisual, Video

Abstract

Over the years, a great deal of research has been devoted to the study of the cost effectiveness of media. This article is an attempt to summarize some of the research as found in the books and articles listed in the references.

References

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Braselman, H. P. (1978, September). Instructional film: Asset or liability. Audiovisual Instruction, 14-15.

Caffarella, E. P. Jr. (1977, August). The cost effectiveness of instructional media technology in higher education. Educational Technology, 17, 22-26.

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Ely, D. P. (1986). Educational technology research: A status report on classroom applications. Paper presented in Tokyo.

Flammer, G. H. (1987, February). A Model of learning and learning efficiency. Engineering Education, 268-273.

Greenfield, P. (1985, October). Multimedia education: Why print isn’t always best. American Educator, 9(4), 596-607.

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Molstad, J. A. (1974, Winter). Selective review of research studies showing media effectiveness: A primer for media directors. ACVR , 22(4), 387-407.

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Ontario Ministry of Education (1982). Partners in Action. The Library Resource Centre in the School Curriculum. Toronto: Author.

Schramm, W. (1977). Big media, little media: Tools and technology for instruction. Beverly Hills, CA: Sage Publications.

Sharon, D. (1988). The Renfrew Quality Education Project: Teachers views after the first year. Canadian Journal of Educational Communication, 17 (l), 53-62.

Springer, L. (1981, November). Put media at the core of the curriculum. Instructional Innovator, 24.

Tickson, S.G. (1970-71). To improve learning: An evaluation of instructional technology (Two volumes). New York, NY: Bowker.

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Published

1989-01-05

Issue

Section

Media Managers